Multi-Channel Marketer – Level 3
Standard Number
ST0122 – Version 1.1
Maximum Funding
£11,000
Pricing from: £1,100
Discounts available based on volume
Standard Overview
The primary role of a multi-channel marketer is to define, design, build and implement campaigns across a variety of channels to drive customer acquisition, customer engagement and customer retention.
A multi-channel marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a marketing manager or an IT Manager.
Facilitation of Assessment
DSW has always had a ‘digital by default’ approach to end-point assessment; this allows us to provide greater flexibility for all stakeholders while reducing fees and our carbon footprint.
- Interviews and presentations are conducted using web conferencing platforms and we’re flexible enough to use a platform of the employer’s choosing when required.
- Written exams, MCQs and Case Studies are carried out online using an invigilated assessment platform
- Portfolios and Projects are submitted to DSW in digital format for assessment
- Our assessments are also administered using an online platform, epaPRO, which provides training providers with access to results, reports and dashboards.
This is all supported by named account managers and operations contacts who are here to support you at each step of the EPA journey.
Assessment Methods
This standard has 2 assessment methods including:
Project with Report
You will complete a project and write a report. You will be asked to complete a project. The title and scope must be agreed with the EPAO at the gateway. The report should be a maximum of 2500 words (with a 10% tolerance).
You will have 12 weeks to complete the project and submit the report to the EPAO.
You need to prepare and give a presentation to an independent assessor. Your presentation slides and any supporting materials should be submitted at the same time as the project output. The presentation with questions will last at least 45 minutes. The independent assessor will ask at least 6 questions about the project and presentation.
Interview underpinned by Portfolio of Evidence
You will have an interview with an independent assessor. It will last at least 60 minutes. They will ask you at least 6 questions. The questions will be about certain aspects of your occupation. You need to compile a portfolio of evidence before the EPA gateway. You can use it to help answer the questions.
The EPAO will confirm where and when each assessment method will take place.
Grading
There are 4 assessment methods which are holistically assessed:
- Summative Portfolio
- Synoptic Project
- Employer Reference
- Interview
The IEPA will assess the project and the portfolio in advance of the interview and will review the employer reference. They will record:
- any initial assessment conclusions
- questions to explore at interview to test these initial conclusions
- question to cover any grading criteria not yet met
Following the interview the IEPA will make a final decisions on the apprenticeship grade.
A grade of fail, pass, merit or distinction will be awarded as shown on the table below:
| Fail | All 62 pass criteria have not been met. |
| Pass | All 62 pass criteria have been met for the what, how and with whom areas. |
| Merit | All 62 pass criteria have been met for the what, how and with whom areas. All exceeds criteria have been met for the what and how areas. |
| Distinction | All 62 pass criteria have been met for the what, how and with whom areas. All exceeds criteria have been met for the what, how and with whom areas. |
Resources
We provide a range of recourses to support the apprentice, training provider and employer prepare for end-point assessment:
- Toolkit
- Service overview
- Relevant webinars
Benefits and Support
DSW is a leading EPAO trusted by some of the UK’s largest employers and apprenticeship training providers to assess apprentices across a portfolio of more than 35 standards.
We combine first-class customer support, leading assessment technology and assessment expertise to deliver an EPA experience which our clients tell us is unequalled.
Our key benefits include:
- Assessor allocated ahead of gateway to guarantee availability and fast turnaround
- Planning meeting scheduled within 1 working day of Gateway
- Results issued within 5 working days
- Competitive pricing, reduced resit fees and no registration fees
- Dedicated account manager and operations contact
- Quality-assured assessors with extensive sector and assessment experience
- Truly collaborative, partnership approach and dedicated DSW human touch support team
- Delivery of a great learner experience with flexibility to accommodate varied learner environments
- Support materials – Guides, toolkits, webinars and use of digital platforms make EPA efficient and easy
- Engaged with other EPAOs and sector bodies to lead the standardisation of assessment methods and raise professional standards
