Background
We partnered with a major UK homes developer via a leading Managed Learning Services provider to support the implementation and nationwide rollout of a new CRM and document management system across its sales teams at all sites across the UK.
This required experienced trainers with proven expertise in CRM and data-led systems environments, capable of delivering hands-on training and floorwalking support, ensuring confident, credible delivery from the outset, high-quality learning at scale, and the ability to represent the organisation’s culture and values on site.
Solution
DSW worked closely with the Managed Learning Services provider to supply a team of high-calibre freelance trainers to support the rollout, particularly focusing on Southern and Yorkshire regions.
Our approach focused on quality, consistency, and cultural alignment:
Expert Trainer Deployment: Carefully selected freelance trainers with strong facilitation expertise, CRM and document management system experience, and commercial awareness were rapidly deployed across all UK sales sites to deliver face-to-face training and floorwalking support aligned to the data migration and system implementation programme.
Cultural and Brand Alignment: Trainers were thoroughly briefed not only on the systems and processes, but also on the organisation’s ethos, messaging, and customer-first culture. This ensured the learning experience felt fully integrated and authentic, rather than externally delivered.
Scalable and Responsive Support: Working to a short timeframe, DSW acted quickly to identify and deploy trainers with the required specialist skillsets. As the rollout evolved, we remained agile, adjusting trainer allocation and scheduling to meet changing regional demands and timelines without compromising delivery standards.
Trusted Partnership: Close communication and collaborative planning with the Managed Learning Services provider ensured smooth coordination, clear expectations, and a consistent learner experience across all locations.
Outcomes
The collaboration delivered strong operational and cultural impact during a period of significant change.
Sales teams were supported through the CRM and document management system rollout with confident, well-structured training and hands-on support. Learners received a consistent, high-quality experience thanks to DSW’s ability to provide high-calibre trainers whose knowledge and skillset in this space were both credible and relevant.
Our trainers embedded themselves into the business, built trust with frontline teams and ensured learners received the best possible learning experience. This gave the client confidence that the UK-wide rollout was in expert hands. By rapidly deploying trusted, experienced trainers at scale, DSW filled critical delivery gaps at pace, removing the need for the organisation to recruit, onboard, and manage trainers themselves, saving significant time, cost, and operational effort.
As a result, our trainers successfully delivered training at scale across enabling faster adoption and improved operational efficiency. The success of the nationwide rollout, combined with DSW’s ongoing delivery and support, built a strong foundation of trust and established DSW as a reliable long-term partner for learning delivery support.